When Not to Engage Consumers in Social Media

A recent article highlighting a spat between Twitter titan Oprah Winfrey and a less-than-flattering follower tweet led me to think about one of the core tenets of engaging with fans/friends/customers on social media. Namely, don’t get into an online spat with them...

Four Things That Degrade Your Brand

Fred Smith, the CEO of Federal Express, once said, “one of the things we recognized about 10 or 12 years ago was that probably of all the assets on our balance sheet, none was more important than the brand, even though it wasn’t capitalized at all.” Your credit union...

What Makes A Good Consultant

For years I made fun of people who consulted with credit unions and banks. And then I became one (as part of what we do at On The Mark Strategies). As Robert Townsend, author of Up the Organization says, “consultants are people who borrow your watch and tell you what...

Native Advertising and Your Financial Institution

Remember the good old days of the internet, in the mid-to-late 1990s? The “Wild West” days when the internet was a vast frontier, ripe for exploring, colonizing and settling? All nostalgia aside, you may also remember two less-than-favorites from that era; the pop-up...

Strategies for SEG Based Credit Unions

Like most entities found in nature and mankind, the credit union industry experiences lifecycles. These include times of change, growth and contraction. One of the more profound lifecycles to impact the credit union industry in the last twenty years is Select Employee...

Taking a Fresh Look at Leadership This Year

Famous businessman Jack Welch once said “Before you are a leader, success is all about growing yourself. When you become a leader,success is all about growing others.” When you think about it, everybody is a leader, in some way, to somebody. Just because you don’t...

Treat Your Best Like the Best

Some of your employees are the best. Some are not. But do you treat them all the same? You should actually treat your best employees like the best. Pamper them a bit. Give them special training. Reward and highlight their greatness. Stars deserve star treatment. One...