Your Real Competition

Every bank or credit union thinks they know their competition: other financial institutions. When making a list of competitors, the usual suspects arise, such as large national banks, other local banks/credit unions and maybe a few Internet or non-traditional sources...

Is Multitask Marketing Effective?

As marketers we pride ourselves on how much we are doing.  Ask any marketing executive, manager or coordinator how life is going and the invariable answer is, “Busy; there are so many projects we are doing.” Yes, most marketers are overachievers—and proud of it. Any...

How to Wham Your Members

“No whammies, no whammies, no whammies,” was a popular refrain on an old game show (Press Your Luck, in case you were wondering). One credit union, however, is actually seeking ways to “wham” consumers in their market. ELGA Credit Union (Flint, MI) ($310 million;...

Seeing Your Brand in 3D

There are lots of ways we look at our brands. We look at our brands in the mirror. We look at our brands from the outside. We look at our brands from the inside. But are we seeing our brand in the right way? One of the best ways to see your brand is in 3D. While it...

The Worth of a Value Proposition

If you had just ten words to describe why people should do business with your financial institution, what would they be? Do these words differentiate your financial institution from all others? If so, that could be your value proposition. A value proposition is a...

Did Your Strategic Plan Lose Power?

We will not remember this year’s Super Bowl just for the teams that played, Beyoncé’s halftime show or the commercials. Rather, the most significant occurrence was the 34-minute blackout (power outage) that covered half the stadium in darkness. The biggest game of the...