Why Your Strategic Plan Is Failing

We’re about halfway through the year now. How is that slice of awesomeness you called your strategic plan working? You know, the plan that was going to change everything about your credit union or bank. The one that was going to ensure you hit your loan and growth...

Everything Communicates

Everything in your credit union or bank is communicating. While marketing pieces are important, they are just a tiny blip on your branding radar. As Howard Schultz, CEO of Starbucks, once famously said, “everything matters.” But not only does everything matter,...

Winning Strategy: Exceed at One Thing

Is your credit union or bank still trying to be all things to all consumers? If your answer is yes, you certainly are not alone. Many financial institutions have resisted the idea that excelling in one area of business is a wise business decision. Instead, their...

Your Employees Need to Cross the Line

My lovely wife is a first grade teacher. It’s a challenging job to say the least. Every day she has to encourage her students to learn. To help reinforce the concept that Mrs. Arnold’s Room 138 is a place of love and learning she put a label on the bottom her...