Test Your Marketing Messages With This Tool

As marketers we write a lot. And a lot of crap. We use (or more like overuse) words such as community, service, people, great, rates, free, etc. As I mentioned in a previous post, we need to cut the copy. But how do you know if the copy you actually write is spot on...

The One Thing

In a famous scene from City Slickers, Curly (Jack Palance) asks Mitch (Billy Crystal) “Do you know what the secret of life is?” When Mitch says no Curly raises his index finger and says, “One thing. Just one thing. You stick to that, everything else don’t mean (fill...

Conducting Research Using Social Media

As social media continues to evolve, more businesses are finding different ways to benefit from it. Listening, learning and engaging are still the three guiding principles to using social media for business. Now a fourth one seems to be emerging – research. There are...

E-Scan Offers Gen Y Marketing Insights

The Credit Union National Association released the 2013-2014 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, mobile payments, economics and of course marketing/demographics. The E-Scan is a must-read for...