Your Employees Need the Selling Mindset

Sales. The mere mention of the word sends some people—including many of your staff—into convulsions. Some of our employees fear sales. Some of them view sales reluctantly. And some of our staff even hate sales. Why? Because many of our employees don’t have the selling...

The User Experience: This Credit Union Gets It

A colleague of mine recently had an experience with a billion dollar financial institution which is too unbelievable to not share. She decided to take the plunge into mobile banking, so she downloaded the app according to the instructions on the website. She was...

Is Your Credit Union or Bank Under the Dome?

One of our family’s guilty pleasures this summer has been watching the miniseries Under the Dome. We certainly aren’t Stephen King fans (never read one of his books) and usually don’t watch much television. But it’s summer and it’s a guilty pleasure. The show’s basic...

Five Expert Opinions on the ROI of Branding

What is the return on investment (ROI) of branding? It’s a question many CEOs and CFOs ask their marketing executives. Although hard to formally calculate, it’s an extremely important question to answer. However, there are no easy answers. In a recent CUNA Marketing...

In An Internet Minute

We took our family vacation this year to New York City. Broadway shows. Empire State Building. Statue of Liberty. Wow – everything moved so fast. It reminded us of a few lines from the popular 1989 Don Henley / Eagle’s tune New York Minute. In a New York Minute,...