What is Your Marketing’s Personality Type?

We all have one: a personality type. Some of us have Type A personalities: driven to high performance and constantly moving. Some of us have analytical personalities: preferring a more thoughtful approach to projects. Some of us are extroverts and some of us are...

Make Your Brand Resonate

In a recent Speaker Magazine article, Bruce Turkel, CEO of Turkel Brands, said, “What most people forget is to make the brand resonate with the consumer.” So true, yet so very hard to do—especially for financial institutions. When helping organizations develop their...

What is Your Credit Union or Bank’s IQ?

IQ. Everyone wants a high one (kind of like having a high score in Angry Birds or Dots). We also want those working for us to have high IQs. After all, if your employees aren’t the sharpest knives in the drawer, then more likely your organization is also...