Is Your Brand Dying By A Thousand Cuts?

Brands are living, breathing entities. At lest good ones are. But just as brands can live, they can also die. While brands can die quickly, more likely it is a slow erosion that takes place. In other words, your brand can die a death by a thousand cuts. For example,...

Busting the Marketing Budget

Ah, the joy of marketing budgets. If you’re like many bank and credit union marketers, you spend a lot of time working with and within budgets. We agonize over making every marketing dollar stretch as far as possible as we simultaneously face the daunting task of...

Selling the C Suite on Branding

How do you sell the CEO, CFO or board of directors that your credit union or bank needs a new brand? In all honesty, if you have to ask that question there is already a problem at your financial institution. Great CEOs know the power of a successful brand. Think Steve...

Looking for a Marketing Makeover?

Fans of the hit television program Extreme Home Makeover will be keen to jump all over a new contest unique to the financial institution market. The folks at The Financial Brand are coordinating a free marketing makeover to one deserving bank or credit union. Details...

Your Planning Horizon

In a recent blog post (Strategic Planning in Banking: What a Joke), Ron Shevlin noted the following: “Q. What do a lot of banks and (especially) credit unions do every year at strategic planning time? “A. They go through the charade of defining a “strategy” for the...

Believe It Or Not, One Day Facebook Won’t Matter

Yes, I said it. This isn’t a prediction of imminent doom, but if your bank or credit union hangs its social media strategy on Facebook, it’s time to diversify your holdings. Especially if you’re counting on it to reach young consumers. I’m not the only one saying...