Reaching Gen Y With Auto Loans

Most credit unions and banks are trying to get younger (see all the Generation Y obsessed marketing efforts). Those marketing promotions tend to lead with auto loans as the top product. However, leading with the auto loan is not a slam dunk when it comes to reaching...

14 Marketing Tasks for 2014

January – the month we look forward to because our new marketing budgets take effect, and we can finally put into practice all those plans we spent so much time making last year. Are your goals set, and are you ready to go? Marketers always have a full plate. My...

Go Deep & Not Wide

New members and new customers. New members and new customers. We must get more (and more) new members and new customers. Does that refrain sound familiar? At many credit unions and banks there is a rush to consumer acquisition. We need more accounts—specifically more...

Look Out & Listen In

As your credit union or bank starts the New Year, conducing some form of marketing research is probably on your 2014 “To Do” list. Member or customer surveys. Focus groups. Demographic analysis. Putting together an effective strategy often requires some form of the...

Community Charter Strategy and Plan

Opening your doors with a community charter does not guarantee success. It is not a case of “if you have a community charter, they will come.” It takes a strategy and a plan to succeed with a community charter. If you don’t have a plan to reach your community, you...

If You Build it, They May NOT Come: Part Two

On Tuesday we published the first installment of this blog. Today we complete our series on branch strategies for financial institutions by providing new insight on how to position branches and tips for developing better strategies. Given the information shared in the...

If You Build it, They May NOT Come: Part One

This blog is part of a two part series to be continued this Thursday. In the 1989 hit movie “Field of Dreams,” Kevin Kostner’s character, Ray, hears a voice in his corn field that tells him, “If you build it he will come.” With his farm on the verge of foreclosure,...