How One Credit Union Effectively Uses Pinterest

A hot marketing topic is the wide variety of social media platforms and how marketing professionals use them. We recently visited with Brenna Kowall, Digital Marketing Specialist with Firefighters Community Credit Union ($200 million assets, 27,500 members) in...

Community Charter Marketing Budget

A community charter requires a larger marketing budget. Duh! While that is a simple statement, the reality is when most credit unions move to a community charter they only raise their marketing budget incrementally. However, a community charter requires a larger (and...

Don’t Waste Your Training

The Dallas Marathon was scheduled for December of last year. I had not run a full marathon in awhile so I decided to enter the event. I began training in August. Yes, August, during the middle of the Texas heat. Over 16 weeks of speed work, hill training and long...

Building a Trust Culture

How much does a lost member or customer cost your credit union or bank? And we’re not just talking dollars and cents here. The total expense of a lost member or customer can far exceed simply the monetary. According to the book Customer Winback: How to Recapture Lost...

Formula For Community Charter Growth

More and more credit unions have community charters. But those charter types do not guarantee automatic member growth. In fact, many community charters struggle to add new members. Rather than scrap for growth, credit unions can use an easy four-part formula to grow...