Why Most Vision Statements Fall Short

A vision statement is a critical component of any successful business. Ironically, it is also the most overlooked and undervalued business component. In most companies, vision statements spend more time decorating walls then they spend actually guiding the...

Emerging Niche Markets

Niches, niches, niches. Effective marketing and branding means you will have specific groups (or niches) you target. Your can target females; you target males. You can target Hispanics; you can target Asian Americans. You can target high wealth; you can target low...

How One Credit Union Used Facebook to Make an Impact

“What’s the ROI of social media?” Do you ever get that question? It’s probably raised at every management team and board meeting. While it’s certainly a fair question (and there’s plenty written about the subject), sometimes social media’s ROI goes beyond numbers....

It’s All About Me Banking

There is home banking. There is mobile banking. There is digital banking. And then there is “me” banking. The brainchild of Donna Kimes, vice president of marketing for Farmers & Merchants Bank in Arkansas, “me” banking is an example of a successful financial...

Do Consumers Buy Your People or Your Institution?

When it comes to financial products and services, do consumers buy your people or your institution? According to the book People Buy You, it’s all about your salespeople. Author Jeb Blount goes into great detail about how to have success in sales. Everyone who is in...

Competing Against Community Charters

While more and more credit unions are moving to a community charter, there are still plenty that are not. So how do you compete if you are a single or multi-sponsor credit union? You don’t have to a community charter to grow your credit union. This video gives ideas...

How One Credit Union’s Rebrand Lead to Growth

Does branding really work? What’s the return on investment (ROI) of branding? Can you quantify branding? Those are common questions many CEOs, CFOs and boards rightfully ask their marketers. Sometimes there is a myth that you can’t measure branding. However, the...