The Myths Behind Strategic Plans that Fail

Myth: most organizations are successful in their strategic planning Truth: about 70% of strategic planning fails With the amount of time and effort that goes into strategic planning, this statistic isn’t the truth most organizations want to hear. An even sadder...

Convergence Marketing Driving the Future

In the past, banking convenience was defined by where your branches were located. Have a branch near where I live? Then you are convenient. In the future, banking convenience is defined electronically. The mobile channel, website and electronic services will play a...

Twenty Quick Branding Tips

The title for this post is a little misleading. Branding is not easy. It’s hard work, takes time and requires significant resources. However, branding is also not overly complicated.                        Rather than go into great detail about various aspects of...

Watch Putting Tactics Above Strategies

Tasks lists. To do items. Action steps. We all have them. When it comes to marketing at our financial institutions, our lists seem to grow and grow. Update the website. Create a loan promotion. Develop a new product. The action steps to fulfill strategic objectives...

Twenty Quick Marketing Tips

This is a down and dirty post. As financial marketers, we’re always looking for quick and easy ways to improve. This post is designed to provide quick suggestions on improving your marketing. Some of the tips are obvious, some are no-brainers, all are short and...

Does Your Org Chart Reflect the Digital Age?

Starbucks recently announced they were shuffling their management team to focus on the digital channel. According to the article, “CEO Howard Schultz has shaken up the upper ranks of his company and also announced that he’ll be working more closely with his Chief...

Can You Buy “Like” At Your CU or Bank?

In today’s Facebook world, everyone wants consumers to “like” their credit union or bank on Facebook. After all, you often judge your social media success and ROI by the number of members or customers who “like” you on Facebook. So can you buy “like” at your credit...

To App or Not to App: One Credit Union’s Answer

When Apple launched its app store several years ago, perhaps even the tech wizards in Cupertino did not foresee how this new mobile technology would take the world by storm. The popular commercial has it right — whatever you are looking for, “there’s an app for that.”...