We all have them: To Do lists. If you’re as anal as I am, you may even have multiple To Do lists. It’s not enough that I have a list of things to do at work, I also keep one for home, for weekends and for the kids.
And marketers are just as bad. We have lists for everything in marketing. We have yearly, quarterly, monthly and daily lists. We have short term lists and we have long-term lists. We things to do with marketing and we have the things to with branding. Yes, it can get ridiculous: marketing has too many To Do lists.
One list we might want to start keeping is a marketing NOT to do list. There are lots of things in marketing we shouldn’t be doing. Here are a few items you should NOT be doing in marketing:
- Meeting all the darn time—If you are in marketing, you are in meetings. Don’t fall into the trap of letting meetings run your day and your schedule. Some meetings are important but most are not. Keep this simple truth in mind: when you are in a meeting you are not producing. And marketing is about producing results.
- Spending too much your time in your office—Marketing is not a back-office position. You should get out of your office and visit with employees on the front line AND with consumers. Nothing gives you the feel of what is really important to people than talking with them. And marketing is about connecting with people.
- Focusing all your efforts on electronic marketing—Social media, websites and mobile is where many marketers are spending their efforts these days. There is nothing wrong with those tools and efforts. But we can’t lose sight of the basics. Phone calls, hand-written notes, business development activities and community events still have value. And marketing is about getting the best value for your investment.
- Falling in love with the latest marketing fads—Pinterest, Instagram, Snapchat and Vine are all the rage now. Remember when Facebook was the hot new thing? More than likely, some new social media, technology tool or “cool” app will come along this year. While it’s important to stay on top of marketing trends, you must have discernment. And marketing is about knowing the difference between a trend and a fad.
- Pleasing everyone—You can’t be all things to all people. So stop trying. If your CEO, CFO or board member doesn’t like some of your creative ideas that is probably a good thing. You can’t be conservative in marketing and be successful. And marketing is about taking risks.
Those are few ideas regarding what marketers should stop doing. What about you?
What would you add to the marketer’s Not To Do List?