Using Time to Your Brand’s Advantage

In 1964, the Rolling Stones scored a hit with the song “Time is On My Side.” Modern consumers seem obsessed with time. We want everything done faster and better. Forget thirty minute TV dinners — we want our meals microwavable in thirty seconds. We buy products to...

Tips for Improving Your Marketing Writing

Writing is one of the most important elements of marketing. Whether you are producing printed collateral or digital content, what you say and the way you say it has a huge impact on your financial institution’s image. It  affects how your organization’s message is...

Future Communication Means 140 Characters Or Less

Is all future communicating going to be done in 140 characters or less? That may sound extreme but it’s probably not all that far fetched. Today’s mediums of Twitter, Vine and Instagram share a common trait: short messages. This shorter communication style has a great...

Mystery Shops Show Consistency Concerns

As part of its larger marketing audit services, On The Mark Strategies performs mystery shops. These primarily entail posing as potential customers or members for clients to investigate how competing banks and credit unions interact with consumers. These mystery shops...

What’s the ROI of………?

In a recent Financial Brand article, we asked multiple financial marketing experts, “What’s the ROI of branding?” While it’s a great question and the answers make you think, it got me thinking about return on investment and financial institutions. Do we have to put...

Future Consumers Focused on Experience & Engagement

What do consumers want in the future? Two traits they are seeking from their financial institutions are experience and engagement. But what do those buzzwords really mean and how do bring those traits to consumers? Ultimately, credit unions and banks must go beyond...

Good Writing is Essential to Successful Marketing

In marketing, good writing matters. Think about how often we are exposed to the written word every day just in e-mails, texts, tweets and Facebook status updates. Words have more power than ever in the digital age. The quality of your writing and the way you express...