Resolving To Build a Successful Strategic Plan

Note: This article first ran in CU Times. According to the Alliance Professional Group, 70% of strategic plans fail. You read that right: 70%. My guess is the number is at least that high in many credit unions. Think of your last (or current) strategic plan. How many...

Four Business Development Best Practices

In a recent post, we mentioned that the Credit Union National Association’s 2014-2015 Environment Scan offered several marketing insights. One of the bonuses to this year’s publication is that it also offers a mini-section on improving your business development...

The Rule of Three With Strategic Planning

“Our life is frittered away by detail. Simplify, simplify, simplify.” —Henry David Thoreau Thoreau probably wasn’t thinking about strategic planning when he wrote the words “simplify, simplify, simplify.” But he well could have. The reality is we overly complicate...

2014-2015 E-Scan Offers Marketing Insights

The Credit Union National Association recently released the 2014-2015 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, mobile payments, big data and of course marketing/business development. The E-Scan is a...

Every Financial Product Has a Story

Credit unions and banks don’t sell loans, checking accounts or investments. Or at least they shouldn’t. Financial institutions sell dreams. The new car dream. The perfect home dream. The debt free dream. The vacation dream. You’ve probably heard the saying “features...

What Branding Isn’t

Do you think you know what branding is? While only you can answer for you, there are certainly a lot of voices out there (both expert and not so expert) that would like to help form your opinion. Odds are, if you are a bank or credit union professional with a few...

Strategic Planning Tools

Most strategic planning sessions at our credit unions and banks are routine and boring. But they don’t have to be—not if you use the right tools. How many times have you gone through the SWOT Analysis? Maybe it’s time you throw out the SWOT. If you retire the...