How To Use E-mail as An Onboarding Tool

Note: The following post is provided courtesy of Paul Jaramillo, president/CEO of Documatix. In a study done last year by The Financial Brand, cross-selling and deepening relationships was the number one marketing priority for the year—making the onboarding period...

10 Things Marketers Should Say More Often

Marketers are wordy people. After all, that’s why we’re in marketing. There are many times marketers say too much. Yet all too often, marketers don’t say enough. But quantity is not the issue when it comes to marketing verbiage. It’s the quality of our words that...

The Three “Hs” of a Strong Brand

As I mentioned in a previous post, one of the best branding books I’ve read recently is What Great Bands Do by Denise Yohn. An amazing quote in the book that hit me was: “The challenge then becomes what I often call the ‘head + heart + hands and feet’ problem. For...

Explain Your Product In 140 Characters or Less

Remember the good old days in marketing when you could write newsletters, brochures and flyers that were jam-packed with text? Line after line of glorious and boring text that rattled on and on about your bank or credit union? Do you also remember the good old days...

Did You Hire a Marketer to Ignore?

We like to write to a variety of different audiences on our blog. Today, our topic is written mainly for bank and credit union senior executives. The question is — did you hire a marketing expert that you are currently ignoring? And, if so, why? Modern marketing is a...