Three Things That Should Scare You About Your Brand

This is Halloween week — which means ghosts, ghouls and goblins of all sorts will soon roam the streets in search of trick-or-treat candy and other goodies. It’s a fun time of the year: when people can don costumes and be the monster, character or other personality of...

Give Your Marketing A Check-Up

Most everyone hates going to the doctor. Even a routine physical is a pain in the…..well, you get the idea. Whether it’s “turn and cough” or “roll up your sleeve and give us a blood sample,” the experience is less than desirable. However, those regular check-ups are...

Three Brands Suffering from Identity Crises

Earlier this week we started a three-part series on brands facing identity crises and what banks and credit unions can learn from them. So far we’ve looked at JCPenney and RadioShack. Our last installment in the series examines at Barnes & Noble. Specific brand...

Five Must Haves For Your 2015 Marketing Budget

We’re in prime budgeting season. Every credit union or bank marketer are sharpening their pencils and crunching their numbers. We budget for business development, give-a-ways, annual meetings, promotions, websites and more. There are GLs for every possible line item....

Build Your Brand One Person at a Time

Bank and credit union marketers spend a great deal of time talking about branding. And with good reason — your financial institution’s unique brand, its very fingerprints and DNA, is the most important asset on your books. However, marketers can easily slip into the...

Turning Your Website Into Your Best Salesperson

Is your bank or credit union website your best salesperson? If not, something is seriously wrong. Think about it — if you’re doing your website the right way, it represents a tremendous investment of both time and money reaching consumers. At its best, your website...