Reaching Consumers Through Psychographics

Age. Income. Generation. Gender. Geographic location. You name it and marketers can segment it with many demographic tools. The reality is that all demographic and research tools are not created equally. While the examples listed above provide valuable insights, there...

Four Ways to Get Your Bank Or CU Younger

Almost every bank or credit union wants to get younger. To reduce the average age of consumers using their financial institution. The average age of membership at credit unions hovers around 48, while the average age of most community banks is not much lower....

Reaching Starving Consumers

Everyone is starving. Not for food. For time. Ask anyone how things are going in their lives and inevitably you get the response, “busy.” A time starvation principle is in place. In a recent survey, 58% of Baby Boomers said they would prefer more free time to more...

Stop Saying You Compete on Service!

We often ask our clients, “What makes your credit union or bank different?” Whether it’s the front-line, management or board here’s how they tend to answer: “Service.” “Serving our customers.” “Member service.” “Helping people with our service.” Enough already! Just...

Strategic Planning & The Empty Chair

Note: This piece originally appeared in CU Insight and CB Insight We’re in the fourth quarter of the year. The end of October and the start of November tend to mean one thing on the credit union and banking calendar: planning season. While some financial institutions...