Stop Straddling Your Strategy

There are multiple traps and minefields when it comes to strategic planning. Focusing too much on tactics and not enough on strategy. Rushing through the planning process. Rehashing old issues. While those are common pitfalls, one of the major mistakes credit unions...

How Financial Institutions Can Build Brand Value

Anyone wanting to improve their organization’s brand knows you start with your value. What unique value proposition do you offer consumers? For banks and credit unions this can be extremely difficult. After all, banking is now a commodity and every financial...

What is the State of Your Marketing?

We all have our favorite states. It might be your native state, a destination state or an adopted home state. If you are like me and are a native Texan your favorite state may also be an attitude (for example, my wife was born in Oklahoma but she moved to Texas when...

Make Focus Your Focus In 2015

Happy New Year! As you start this first week in January my guess is your “To Do” list is quite lengthy. Not just your daily tasks (check e-mail, motivate your staff, attend a management meeting, etc.). But also your 2015 list of goals to help your bank or credit union...