Traditional marketing methods—direct mail, TV, newspaper ads—are struggling. More and more consumers are spending more and more of their time online. But how do you reach them there? A tool credit unions and community banks can use is IP (Internet Protocol) targeting.
Having watched all four seasons and now into the fifth, I was struck by how similar the themes they address in the show actually apply to financial institutions today. Downton Abbey covers broad subjects such as change, the past vs. the future and differences between the classes.