Give a Little Lagniappe

I learned a new French/Cajun word recently in working with one of my clients (Lafayette Schools Credit Union): lagniappe. It is the French word for “extra.” For example, if you’re cooking up some great Cajun gumbo, you might add a little lagniappe (something extra in...

Get Off Your “But”

Michael Hyatt is one of my favorite bloggers. If you are not following him on Twitter and reading the great information he offers on his website, you should. One of his posts from awhile back still resonates with me: How To Find Time For That Important Project. In it,...

Is Your Brand Uncontainable?

Every bank or credit union wants to build a successful brand. But what if you focused on building a financial institution that was “uncontainable?” You can if you read Kip Tindell’s new book Uncontainable. He just happens to be the chairman and CEO of The Container...

Stop Wordsmithing & Start Deciding

Vision statements. Mission statements. Core values. Taglines. All of the above have two things in common: first, they are just words. And secondly, financial institutions spend far too much time haggling over them to get the meaning “just right.” Please note that by...

Did Anyone Actually Want a Waffle Taco?

No small degree of consumer research went into Taco Bell’s decision to roll out a line of breakfast menu items. Jumping into the fast food breakfast fracas last year, Taco Bell lobbed a spicy shot over the bows of more established competitors like McDonald’s, Sonic...

Smell your bathrooms

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. Everything about your financial institution communicates something about your brand – even how your bathrooms look and smell. Think about it...