Three Steps To Improve SEG Development

Credit unions are consistently looking for new ways to improve their business development efforts. After all, adding new members is the lifeblood of a growing credit union. But how can credit unions improve their select employee group (SEG) efforts? The following...

Four Ways to Avoid The Strategic Plan Drift

Strategic planning sessions are fun (or at least they should be). You examine your successes and failures, brainstorm new initiatives to grow, put timelines together and wrap it all up with a pretty PowerPoint presentation. You strategize, you plan, you prioritize....

Banking in the Bedroom And Bathroom

You’ve probably heard it said that mobile banking means consumers can interact with your financial institution far and wide. Banking anywhere. Banking everywhere. Banking on the go. How about banking “while you go?” According to a recent survey conducted by Feedzai:...
What is Your Financial Institution’s Appendix?

What is Your Financial Institution’s Appendix?

This entry comes from Taylor W. Wells, Communications Director for On The Mark Strategies.   When I was about 14-years-old, a sharp and searing pain rocked through my lower abdomen early one morning at school. Before lunch that day, I was on the operating table having...

What Jazz Teaches Us About Marketing

There are all types of music: classical, hard rock, rap, grunge and country. And then there is jazz—a unique music style born in New Orleans. During the Credit Union National Association’s Marketing Management School (held in New Orleans), Hattie Bryant opened the...

Smell your bathrooms

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. Everything about your financial institution communicates something about your brand – even how your bathrooms look and smell. Think about it...