You’ve probably heard it said that mobile banking means consumers can interact with your financial institution far and wide. Banking anywhere. Banking everywhere. Banking on the go.
How about banking “while you go?”
According to a recent survey conducted by Feedzai:
- 46% of all mobile banking users have made transactions in the bedroom
- 30% of mobile all banking users have made transactions from the bathroom
- 13% of mobile baking users have made transactions while driving
These transaction types include withdrawals, deposits and checking balances (insert your own bathroom humor joke here).
For the Millennial Generation, the numbers are even higher:
- 60% of Millennial mobile bankers have conducted a mobile banking transaction in the bedroom
- 20% of Millennials have made a mobile banking transaction from a bar
As Feedzai CEO Nuno Sebastio said in BizReport, “People use their smartphones as a tool to shop and bank, even in the most liberal places.”
This recent data means consumers are conducting their banking just about anywhere—except the branch. If you are relying on your branches to market, then you are watching your bank or credit union become older and older.
As Randy Harrington, president of Extreme Arts and Science, once said, “what are you doing to reach consumers on the small screen?”
Consider the following action steps when it comes to your mobile strategy:
- Make enhancing the mobile experience one of your top strategic priorities (what does your mobile app actually do?)
- Use a brick and click strategy (combine your online and offline strategies)
- Turn your branches into sales machines (if your branches are only doing transactions and not selling, they are unprofitable)
- Take creative risks when marketing mobile products (consumers are using these devices in bedrooms, bathrooms and bars)
The move to smartphone and tablet banking is not a trend—it’s a sea shift change. But don’t just read about these statistics and trends. Act on them by improving the digital experience with your credit union or bank.