Using Social Media to Drive Auto Loans

One of the biggest threats to credit unions and banks when it comes to gaining more direct auto loan business is auto dealers. After all, dealers have a captive audience and use various sales techniques and tactics. You know you are losing loan volume to auto dealers....

The False Brand Culture of Technology

In a lot of ways, the headlong rush into new and innovative technologies is great. People are able to learn, communicate and share ideas at a pace impossible just a few years ago. Consumers are also able to interact with their finances digitally in ways that...

E-Scan Offers Strategies To Reach Millennials

The Credit Union National Association recently released the 2015-2016 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, economics, technology and of course marketing. The E-Scan is a must-read for any credit...

Your Brand Is Not Your Brochures

Banks and credit unions spend a lot of time talking about branding. And for good reason. Yes, your collateral materials are a piece of this puzzle (so if you took the title of this article literally, you can get the posters and brochures out of the trashcan). What you...

Being THERE for (Gen-Y)OUNG Adults

Note: The following post is written by Stan Cowan. You’ve heard it a million times. “The Millennials are coming!” But actually, they’re already here. What percentage of your membership base is made up of Gen-Y? 5%? 10% (nationally 15% use a credit union)? Now, what...

How a Name Change Brought Clarity

“What’s in a name?”—a famous line from Shakespeare’s Romeo and Juliet—can actually apply to many financial institutions. While several banks and credit unions have descriptive names that clearly articulate who they serve or what they are, several names are just vague...

Can You Versus Should You

Many years ago Nike famously attempted to launch a new product line: Nike jeans. Their company is all about shoes, athletic apparel and sports. A far cry from jeans. Nike spent millions and millions of dollars trying to promote their denim wear. The product bomb...