How to Market To People Not Like You

I recently had the opportunity to hear Kelly McDonald keynote a session at the National Speakers Association on “How to Market To People Not Like You.” It is based on a book with a similar title: Crafting the Customer Experience for People Not Like You: How To Delight...

Are Branches Dying?

In the past, the majority of consumers would make visiting your bank or credit union’s nearest location a part of their daily or weekly errands schedule. Some locations even became a kind of gathering spot for consumers, where they could sit, have a cup of coffee and...

Stimulate the Five Senses

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. Brands are not just brochures and logos. They are feelings. They connect with consumers on an emotional level. Those emotions are very much...

Strategic Corporals

Most everyone wants to be in charge. The boss. The general. When it comes to devising winning battle strategies the general is often viewed as the most important person in the engagement. After all, they are the ones devising troop movements and a myriad of details....

Bridging the Brand Gap Between Marketing & Staff

Marketing may put the public face on the brand, it is the staff who must live the brand every day. Great credit union brands are built with a triangle approach:  management, staff, and members. In an ideal world management leads the brand, staff lives the brand and...

Profiting from Consumer Confusion?

To put it simply — good luck with that. Look around. Have you seen the dizzying array of choices available to consumers these days? Many restaurants offer all multiple-page menus and above-counter displays of meal choices that could confuse a supercomputer. There are...