Seven Do’s and Don’ts of Branding

In life there are things we should do and things we shouldn’t do. We should DO chores to take care of our house, we should teach our kids right from wrong and we should exercise and eat healthy. We should also make sure we DON’T eat junk food at every meal, we don’t...

Seven Do’s and Don’ts of Marketing

In a post earlier this year, I talked about “The Three Fs of Strategic Planning.” In that piece, I offered three ideas you should keep an eye on when doing strategic planning. It’s the same way with marketing. There are several things you should DO and there are...

Don’t Forget Power of Email Marketing

Periscope. Snapchat. Instagram. Vine. These are all the latest tools in an ongoing marketing onslaught to reach consumers today. And while these new mediums (fads?) are important, financial marketers cannot forget one the most important avenues when reaching their...

Paying Incentives for Brand Behavior

I’ll give you all a few moments to get over the choking sensation you probably got from reading the title. Feel better now? Good. Because it’s time to talk about something serious. Brand has risen to a place of paramount importance in bank and credit union...

Employees: Match the Brand or Hit the Road?

Online shoe and clothing retailer Zappos.com is well-known for its unique and successful corporate culture. It’s also doing a great job of living up to its own brand promise which involves an entire company built around the overall customer experience....

Replace Your Marketing Plan with a Customer Plan

It’s budget and strategic planning season for most financial institutions. Somewhere between crafting your strategic plan and finalizing your budget you create a marketing plan. A typical marketing plan contains objectives, goals, action items and a plethora of other...