All About That Brand

I have a confession to make. I like the Meghan Trainor song All About That Bass. I don’t just like it: I listen to it (even when my girls are NOT in the car). It’s on my playlist when I run. I even nod my head and tap my feet when it’s playing. Don’t tell anyone this...

Giving Your Targets Grey Hair

I recently applied for the TSA Pre-Check security clearance. As part of the process you visit a TSA office in person, provide the proper paperwork and answer a few questions. One of the questions they ask while you are there is “What color is your hair?” I said...

Five Must Haves For Your 2016 Marketing Budget

I’m often asked, “How much should we be spending on marketing?” I always reply with a three-word joke, “More. Much more!” The best answer to that question is not so much HOW MUCH you spend, but WHAT you are spending it on. We’re in prime budgeting season. Every credit...

“It’s Not In The Budget” Is Just An Excuse

“It’s not in the budget.” “We don’t have the budget for that now.” “We didn’t budget for that item this year.” If you have ever worked in a credit union or bank, you have surely heard those words. Or should I say excuses? Because that is what those phrases...

Millennials are NOT Slackers

I had a very interesting (and in some ways disturbing) conversation last week about the work ethic of millennials – people born in the 80s and 90s. A friend of mine mentioned how his company was focused on hiring more millennials to fill open job positions. He also...

Guess What? You’re Not Really Different

In working with banks and credit unions on their brand identity, a typical question we often pose to senior management, frontline staff and board members goes something like this: “In what ways is our bank or credit union different than the competition?”...

How Much Are You Hassling Your Consumers?

I’ll be honest – there are certain places I avoid shopping simply to avoid the hassle. What do I mean by hassle? Lots of things. Parking, crowds, selection, etc. The number one hassle that I dread when shopping is the inevitable hit-up from the checkout person....

Use logo wear consistently

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. Everything you do, and everything you stand for is part of your brand, including your employee dress code. In the past, financial...