How to Focus Your Strategic Plan

In his book Launch, author Jeff Walker says, “Your most scarce resource is focus.” When it comes to strategic planning, you often examine your resources. Do we have enough staff, time or budget to complete a certain strategic initiative? Those are typical resource...

The Differences Between Strategies and Tactics

Strategic planning sessions are critical to your financial institution’s success. But all too often what starts as time devoted to examining big picture issues turns into a discussion about the minutia. This is the classic challenge of going from 30,000-foot issues to...

Your Brand Must Include Passion

As part of the overall branding process when working with bank and credit union partners, we typically walk them through exercises and scenarios that help determine key elements including vision, mission and employee message. A recent credit union partner, however,...

Brand Awareness Is A Trap

In a recent brand training class I was conducting for one of our clients I asked the participants what were some of their favorite brands. Several of them said Geico (of lizard and caveman fame). When they gave those answers, I asked why. Many said because the...

Four Ways to Overcome the Marketing Fog

In his book Launch, author Jeff Walker says, “The very nature of our communications and daily lives has changed radically in just a few short years…we live in a world where the ‘marketing fog’ grows thicker with each passing day.” The reality is people are bombarded...

Make Your Brand Consistent Across All Channels

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. You will hear a recurring them over and over in this book because it’s that important – details matter. All of them. Everything needs to...

Recipe for Success: Do What You Do Best

My colleague has a son whose soccer team is in first place this season. They haven’t just been beating the competition. They truly are in a league of their own, giving up only three goals so far, yet scoring nearly 40. The truth is they haven’t had much competition to...