Five Must Read Branding Books

Everyone makes New Year’s resolutions or goals this time of year. One common ambition for many professionals is to read more. After all, the more you learn the more you earn. If you want to develop then you’ll want to read more. A part of your regular reading routine...

Five Ways to Improve Your Marketing Today

In today’s fast and furious age, we are always looking for quick ways to improve. Fast diet plans that guarantee you can drop 20 pounds in two weeks. Quick exercise regimens that offer ways you can move from the couch to a 5K in a month. Do those “get rich quick” type...

Five Reasons Your Marketing Fails

We’ve all done it: fell into the false expectations trap. We think we have a killer idea to promote our bank or credit union’s particular product of the month. Maybe it is a new checking account, a special home equity loan or used auto promotion. But for some reason...

Execute Brand Discipline – Just Say No

Picture it. You are ABC Bank or Credit Union, proudly serving your customers or members since the beginning of time. As part of your mission to provide the best possible financial solutions to your target audience, you have formed partnerships along the way which...

Five Yoda Quotes Every Marketer Should Memorize

It’s FINALLY here: the release of Star Wars: The Force Awakens. As an unabashed Star Wars nerd and fan I’ve anticipated December 18 almost as much as I anticipated the birth of my children. Ok, that’s a bit of an overstatement (but not by much!). While I won’ dress in...

What You Should Do Now To Have A Great 2016

Your strategic plan is probably already in place. In fact, it may even be collecting dust now on one of your shelves or in your employees’ inbox. This time of year there are so many distractions that it’s easy to press pause on some of our key strategic initiatives....

Keeping Your Strategic Plan in Focus

As we approach the end of the year, many financial institutions are wrapping up their plans and getting ready for the next phase – execution. This is where the real work begins. You’ve spent the better part of 2015 preparing for this next chapter. It’s time to put the...