What Marketers Can Learn From Bernie & The Donald

What Marketers Can Learn From Bernie & The Donald

In case you haven’t noticed (and who hasn’t with all those political ads) the presidential primary season is swinging into high gear. From debates to caucuses to early state primaries the presidential election seems to be the topic of conversation these days. And more...
To Move Forward Look Backwards

To Move Forward Look Backwards

“When I hear about a company moving backwards, I get excited.” —Joey Reiman, CEO of BrightHouse, in the book Grow, by Jim Stengel Every bank or credit union wants to grow. Grow loans. Grow deposits. Grow checking accounts. That growth focus often means focusing on the...
How To Analyze Your Marketing Campaigns

How To Analyze Your Marketing Campaigns

ROI. Return on investment. It’s a term that makes some marketers cringe. However, to effectively gauge whether your marketing budget is delivering the results executive management needs you must calculate the income you are generating less the expenses your are...
Movie Quotes Every Marketer Should Memorize

Movie Quotes Every Marketer Should Memorize

I love the movies. Action adventure. Drama. Science Fiction. Living in a house of girls I also see my fair share of romantic comedies and chick flicks. I get to the movies early just so I can see the previews. There actually is a great deal marketers can learn from...
Vision Statements in Six Words or Less

Vision Statements in Six Words or Less

Does your financial institution have a vision statement?  Is that vision statement so convoluted with jargon that you don’t really know what it means? You are not alone. In my experience, few people in any organization know that organization’s vision statement, and...
Six Marketing Tasks to Consider in 2016

Six Marketing Tasks to Consider in 2016

As you scan your 2016 marketing calendar, it is probably already full with a complete list of tasks to accomplish this year. But are they the right tasks? Each January I offer suggestions regarding what financial marketing executives should focus on in the coming...
Bank or Credit Union Name Changes

Bank or Credit Union Name Changes

An increasing number of banks and credit unions have either undergone a name change or are seriously considering one. Reasons for this include: the need to be more competitive, reaching additional potential new consumers, economic changes limiting the viability of...