How to Coach Your Employees With Questions

How to Coach Your Employees With Questions

As an executive, manager or supervisor you are supposed to have all the answers. After all, that is why you get paid the big bucks: to solve problems. And most of the problems you deal with are typically people problems. If there are people challenges in your...
Building Brand Fans

Building Brand Fans

This blog entry authored by Taylor W. Wells, Communications Director for On The Mark Strategies. Banks and credit unions face stiff competition for consumers these days. There is a cacophony of voices out there, all vying for a few moments of attention from your...
Go for Brand Loyalty Beyond Reason

Go for Brand Loyalty Beyond Reason

When discussing the importance of brand loyalty with banks and credit unions, we often touch upon the importance of “lovemarks.” Lovemarks are, as described by their website, “… the future beyond brands, they inspire loyalty beyond reason and deliver beyond your...
Branding Lessons From My 103 Year Old Grandmother

Branding Lessons From My 103 Year Old Grandmother

When my grandmother passed away recently she was 103—she missed 104 by only a few short weeks. She lived an extraordinarily full (and long) life. When we celebrated her life and legacy there were tears, laughter and joy at her funeral. Of course, my grandmother taught...
The Darker Side of Social Media

The Darker Side of Social Media

If you operate on any of the more popular social media platforms for your bank or credit union, you know that member or customer complaints can get pretty nasty online. For some reason, people feel emboldened to say things from behind the keyboard that they might not...
Old School vs. New School Marketing

Old School vs. New School Marketing

Consider the diversity of your financial institution membership. Now consider the diversity of the greater community you serve. More than likely, you are made up of, and can draw from, a vast pool of different people, including a spectrum of ages, nationalities and...
Service as a Competitive Advantage is Dead

Service as a Competitive Advantage is Dead

Have you ever driven down the highway and seen a billboard that says, “Come to our Bank? Our service stinks?” Doubt it. Most financial institutions say they compete on service. When I ask credit unions and banks, “What makes you different?” invariably I hear the...