Brand Lessons from SpongeBob SquarePants

Brand Lessons from SpongeBob SquarePants

I admit it – I am an adult fan of SpongeBob SquarePants. It doesn’t hurt that my kids love the show and that it seems to be on the television all the time. But I get a kick out of it, too. There’s enough adult edge in it to keep my interest and it offers...
Forget the Elevator Speech and Tweet!

Forget the Elevator Speech and Tweet!

For a while we’ve heard about the importance of developing an “elevator speech” for your bank or credit union. The thinking here is that, as a brand ambassador for your financial institution, you should be able at all times to describe who you are and what...
Do You Have Brand Blisters?

Do You Have Brand Blisters?

I recently bought a new pair of running shoes. Since I’m also training for a half marathon race, the next run in my training schedule was for 13 miles. So the first run in my new shoes was for 13 miles. Bad idea. Note to self: never, ever go on a long run when...
Closing the Awareness Gap

Closing the Awareness Gap

When it comes to awareness most marketing professionals think about brand awareness. How well do consumers know about your financial institution? We conduct focus groups, complete market awareness surveys and study a myriad of other data to better understand if people...
Five Ways to Improve Your Brand Today

Five Ways to Improve Your Brand Today

In today’s fast and furious age, we are always looking for quick ways to improve. Fast diet plans that guarantee you can drop 20 pounds in two weeks. Quick exercise regimens that offer ways you can move from the couch to a 5K in a month. In a similar vein, last year I...
Brand Beginnings Matter

Brand Beginnings Matter

“Good seasons start with good beginnings.” —Sparky Anderson, Hall of Fame Baseball Coach How you start matters. Whether it is the first of baseball season (like now), the first few miles of a marathon (when you can sprint too fast), the first words to your kids in the...
People Don’t Choose a Bank Because of an Ad

People Don’t Choose a Bank Because of an Ad

Remember the days when one ad would send consumers flying into your branches ready to open an account? We don’t, either, because it doesn’t work that way. If anything, getting consumers’ attention is harder than it used to be because advertising is everywhere –...