Who Are You Targeting and Why?

Who Are You Targeting and Why?

It is a fairly well-established fact that in order for banks and credit unions to succeed in branding and marketing, they most focus on specific niche consumer groups. Long gone are the days when financial institutions could simply spray a message using mass media and...
Rise with Leadership by Lowering Leadership

Rise with Leadership by Lowering Leadership

John Maxwell writes, “Everything rises and falls on leadership.” Think about: everything at your credit union or bank rises or falls on leadership. Take it a step further: everything in you department rises or falls on leadership. If your financial institution is not...
Read This Book to Power Your Brand

Read This Book to Power Your Brand

Branding is your credit union or bank’s most valuable asset. Not your branches. Not your dollars you have on deposit. Not your IT equipment. Pure and simple, it’s your brand. But how robust is that brand? Is it weak, strong or somewhere in the middle? Most financial...