But what if your bank or credit union was able to, through experiential marketing, create a memorable enough experience that makes interacting with you an enjoyable thing?
You cannot market to the Millennial parent the same way you marketed to the Gen. X or Baby Boomer parent. If you want to learn what adjustments you should make to your marketing strategy with this unique group, then I highly suggest you read Millenials with Kids.
Of course, the bottom line is that marketing audit produces results.
As Lori Perkins, vice president of marketing with Rock Valley Credit Union said, “Business is way up since our marketing audit. The marketing audit, looking back, made my job both better and stronger.
If your financial institution does not reach the small screen, then it will not reach this generation of digital natives.