Marketing to Millennials With Kids

Marketing to Millennials With Kids

You cannot market to the Millennial parent the same way you marketed to the Gen. X or Baby Boomer parent. If you want to learn what adjustments you should make to your marketing strategy with this unique group, then I highly suggest you read Millenials with Kids.

Could You Express Your Brand Using Emojis?

Could You Express Your Brand Using Emojis?

Ah, emojis. Those cute little digital images that people can’t seem to resist sticking in text messages, emails and social media platforms. Remember the good old days when you actually had to type colon, dash, close parentheses to get a smiley face? How...
How to Have Your Best Planning Session Ever

How to Have Your Best Planning Session Ever

Before you know it, strategic planning season will be in full swing. Every bank or credit union takes time to build their plan for the upcoming years. But do they do planning well? Sometimes we leave those strategic planning sessions frustrated, uninspired or even...
Living Your Brand with a Consumer Promise

Living Your Brand with a Consumer Promise

Financial institutions can’t always predict what greatness will result from a strategic planning session. Great Lakes Credit Union’s session resulted in a unique branding element they call a member promise: We promise to listen, be responsive to your needs, simplify...
It’s 1-2-3 Strikes You’re Out … Or Is It?

It’s 1-2-3 Strikes You’re Out … Or Is It?

Have you ever wondered how many strikes you get with your customers or members? How many times can your financial institution make mistakes with the same person’s account before that person gives up on you? A colleague of mine was talking to me recently about a series...
Four Ways A Marketing Audit Helps

Four Ways A Marketing Audit Helps

Of course, the bottom line is that marketing audit produces results.

As Lori Perkins, vice president of marketing with Rock Valley Credit Union said, “Business is way up since our marketing audit. The marketing audit, looking back, made my job both better and stronger.