Great Mentors Have Three I’s

Great Mentors Have Three I’s

“You will always be a failure in marketing, Mark. You need to get out.” Those were the actual words uttered by my first boss at a financial institution. I was serving as a lowly marketing coordinator (so low, I was the one dressing up as the mascot). I was indeed...
Are You All In With Your Brand?

Are You All In With Your Brand?

Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
Strategic Planning Mistakes

Strategic Planning Mistakes

Flush with all the work and excitement that goes into strategic planning sessions, sometimes bank and credit union professionals fail to recognize key mistakes beforehand. With a little prior thinking, these mistakes can be avoided during your strategic planning...
Offline Brand Maintenance is Still Key

Offline Brand Maintenance is Still Key

Bank and credit union professionals are fond of talking about generating positive buzz for their brands on various social media platforms like Facebook, Twitter, YouTube and Instagram. While it is certainly important to have consumers talking about you (hopefully in...
Your Brand Needs a Voice

Your Brand Needs a Voice

Think about all the competition your bank or credit union faces. There are all the other banks and credit unions around town, not to mention payday lenders, upstart online banking options and even crowd-sourced lending options. It’s definitely a crowded playing...