Putting Your Brand on the Jumbotron

Putting Your Brand on the Jumbotron

This post authored by Colleen Cormier, Account Executive for On the Mark Strategies I love reality TV. I know. Cue the groans. I can’t help it. There’s something about bad parents, mean dance teachers, and yes, even the occasional Real Housewives cat fight that keeps...
In Branding, Nobody Is “Just a Teller”

In Branding, Nobody Is “Just a Teller”

Taylor W. Wells, Communications Director for On The Mark Strategies, authored this entry. While conducting a recent two-day, deep-dive member engagement program training with a client, a discussion arose about individual roles as related to the overall brand. As part...
Reaching the Female Millennial Market

Reaching the Female Millennial Market

Most statistics indicate Millennials now comprise about 25% of the total US population. That equates to roughly 81 million people. Millennial females make up about half that number, or around 40 million people. As the rise of the millennial generation continues, bank...
Make Uncomfortable Decisions Part of Your Strategy

Make Uncomfortable Decisions Part of Your Strategy

“Those who succeed were—at one point or another in their lives—willing to put themselves in situations that were uncomfortable , whereas the unsuccessful seek comfort from all their decisions.” —Grant Cardone, The 10X Rule, as quoted in Content, Inc. After your...