What’s Your Brand Superhero?

What’s Your Brand Superhero?

Moviegoers’ obsession with superhero -related films continues unabated. This year alone, theaters screened Deadpool, Batman vs. Superman: Dawn of Justice, Captain America: Civil War and X-Men: Apocalypse (they sure do love using colons in superhero movies!). The most...
The Power of Bacon Branding

The Power of Bacon Branding

This entry authored by Taylor W. Wells, Communications Director with On The Mark Strategies A few weeks ago I was in my favorite local grocery store when I came across a rotisserie chicken. Rotisserie chicken is great but there was something special about this one....
Branding and the Tattoo of Regret

Branding and the Tattoo of Regret

If you followed the 2016 World Series, you know it was a nail-biter. Two perennial underdog teams, the Chicago Cubs and the Cleveland Indians, went down to the wire before the Cubs pulled off the win and ended a 108-year-old championship drought. Cubs fans were...
Avoiding Brand Decline

Avoiding Brand Decline

Rome didn’t fall in a day. Most knots take time to unravel. And that irritating frayed string on your favorite Christmas sweater, if left uncut, can eventually ruin a garment. The same thing applies to the brand at your bank or credit union. After all, you spent...