One-on-One Brand Experience Focus

One-on-One Brand Experience Focus

If you’re like a lot of people, as a kid you spent time playing pickup one-on-one neighborhood basketball games. When you didn’t have enough kids for two full teams and you’re shooting on one basket (as was usually the case) this was the way to play. Think...
Using Video to Attract Consumers

Using Video to Attract Consumers

The importance of using online video in your digital marketing portfolio will only continue to grow. Increasingly, banks and credit unions invest more money every year in using video to attract new consumers and retain existing ones. While it is now obvious that...
Brand is Storytelling, Not More Ad Clutter

Brand is Storytelling, Not More Ad Clutter

Your bank or credit union brand does not exist in a vacuum. Rather, it scrambles to survive amongst a cacophony of other voices vying for consumer attention, from other banks and credit unions to non-traditional new players in the financial marketplace. The most...
Four Branding Myths

Four Branding Myths

There are many myths in our midst today. Bigfoot is roaming the Pacific Northwest. The Loch Ness Monster is swimming in Scotland. Elvis is still alive and eating donuts in a coffee shop. While those are somewhat innocent or goofy folk tales, there are serious myths...
Focus On Audience and Not Competition

Focus On Audience and Not Competition

In the financial services industry we can obsess over our competition. What is Jones National Bank doing in the community? Have you tried the mobile app from Big National Bank Brand? How is ABC Credit Union opening so many new accounts? While it’s important to...
Avoiding Brand Gremlins

Avoiding Brand Gremlins

This entry authored by Taylor W. Wells, Communications Director with On The Mark Strategies. It bothers me a great deal to admit this, but one of my favorite childhood movies, Gremlins, was released 32 years ago. A staple of classic 80s pop culture memory, the movie...
Why Change Can Suck

Why Change Can Suck

This entry authored by Taylor W. Wells, Communications Director with On The Mark Strategies I’ll be the first to admit it — I have a problem with change. For the most part, change for me is an uncomfortable process. For example, take my recent iPhone operating...
Improving Your Consumer Purchase Funnel

Improving Your Consumer Purchase Funnel

An interesting survey regarding holiday shopping is also directly applicable to how banks and credit unions take care of their consumers. According to e-commerce tech company Radial, if a consumer is shopping online and finds a product out of stock, only 14% would...