Take Hoop Jumping Out of Your Strategy

Take Hoop Jumping Out of Your Strategy

This post contributed by Colleen Cormier, Account Executive with On The Mark Strategies. I had the roof replaced on my house recently, and it was an experience. The roofing company was great. It was my mortgage company that had me jumping through hoops. I needed them...
Cigars and Your Financial Institution Brand

Cigars and Your Financial Institution Brand

This article written by Taylor W. Wells, Communications Director with On The Mark Strategies Consider the following scenario — you are a small “boutique type” brand up against fierce local and digital competition and in a seemingly constant battle with...
Success is a Strategic Trap

Success is a Strategic Trap

We all want success. Success in our personal and professional lives. Success with our goals and resolutions. Success for our kids and our families. And when it comes to leading our credit unions and banks we also want success. Success with those loan promotions....
Strategy Means Pruning

Strategy Means Pruning

When it comes to your marketing, we’ve written about cutting the copy. For your strategy, however, you need to cut the priorities. In most planning sessions credit unions and banks add tasks, strategic initiatives, timelines, and tons of data. How often do we actually...
Strategy Takes Initiative

Strategy Takes Initiative

As we close the books on 2016 and enter the New Year, strategy is probably top of mind for most financial institutions. Credit unions and banks are either reviewing plans they made in the fall for 2017 or they are busy preparing for a first-half of the year strategic...
Four Strategic Planning Myths

Four Strategic Planning Myths

In a recent post we talked about Four Branding Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding. The same holds true for strategic planning. There are many myths, half-truths...