Strategic Planning Lessons from the Oscars

Strategic Planning Lessons from the Oscars

“And the Oscar goes to……” Was it Moonlight or La La Land? For a few minutes, no one really knew. There was confusion and to some degree quite a bit of chaos. Hopefully those two words (confusion ad chaos) do not describe your strategic planning sessions! Watch the...
Forget Share of Wallet Go For Share of Heart

Forget Share of Wallet Go For Share of Heart

Every credit union or bank wants to increase their share of wallet with consumers. They want more business with existing customers or members. If someone has a checking account with you but no loan, go for that auto loan. If they have a checking account with you but...
Four Marketing Myths

Four Marketing Myths

In recent posts I’ve talked about Four Branding Myths and Four Strategic Planning Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding and strategic planning. The same holds true...
Having Fun and Putting Love In Your Brand

Having Fun and Putting Love In Your Brand

It’s February, which means Valentine’s Day is upon us and, for many, love is in the air. The deeper question however, is this – do consumers love your bank or credit union? Notice I didn’t say the word like. It’s too easy for a consumer to like...
Credit Union Has Fun, Makes Impact with Video

Credit Union Has Fun, Makes Impact with Video

Watch the video here. in Laramie, Wyoming is well-known locally for having a fun, vibrant and college-centric brand (which makes sense, as Laramie is home to the University of Wyoming). However, a 2016 college football upset victory gave a whole new meaning to the...
How to Have a Successful Brand Day

How to Have a Successful Brand Day

Birthdays. Holidays. Gamedays. There are certain dates on the calendar we block off for special occasions and celebrations. And one such day every credit union or bank should have on their schedule is Brand Day. What’s a Brand Day? A time when you gather your entire...
Branding Gives You Permission to Say No

Branding Gives You Permission to Say No

Credit unions and community banks are notorious for supporting every cause known to man. It’s in their DNA. It is who they are. There comes a time, however, when financial institutions have to ask themselves how much is too much. Is supporting your loan officer’s...