Sales and Onboarding Failure

Sales and Onboarding Failure

I recently received an e-mail from a salesperson at a company whose product I was test driving. I had a two-week trial period, then converted the account to permanent usage. Two days later, I received an e-mail from someone at the company asking how the trial went. He...
Three Reasons to Conduct a Marketing Audit

Three Reasons to Conduct a Marketing Audit

This blog entry originally appeared on Deluxe.com In the financial services industry, the mere mention of an audit makes some people nervous. Often, they start second guessing themselves. What if we made a mistake? What if we’re not as stable as we thought we were?...
Your Brand and The Lego Batman Movie

Your Brand and The Lego Batman Movie

This article contributed by Taylor W. Wells, Communications Director with On The Mark Strategies A few weeks ago, I had the opportunity to check out The Lego Batman Movie at a local theater. A terrific mix of kid-friendly humor with plenty of shout-outs to the...
Storytelling Increases Brand Value

Storytelling Increases Brand Value

The results of recent consumer choice experimentation conducted by advertising agency Hill Holiday confirms the rising tide of grassroots data about brand storytelling – products and services that have a story are worth more to consumers than those without. The...
Re-Learning Features and Benefits

Re-Learning Features and Benefits

Ooops. I said it incorrectly. Even for someone that has worked inside financial institutions for twenty years, I still occasionally make that mistake as I transition from thinking about “features and benefits” to “benefits and features.” Why is that...