Your Brand is Only as Strong as its Weakest Link

Your Brand is Only as Strong as its Weakest Link

by Colleen Cormier, Account Executive for On The Mark Strategies “You’re only as strong as your weakest link.” I never understood this saying until recently. As far as I was concerned, the strong members of your group could compensate for the weaker ones, as long as...
Great Leaders Appreciate Their Employees

Great Leaders Appreciate Their Employees

This is the first post in a series about qualities that define great leaders and how you can live those qualities in the workplace. by Colleen Cormier, Account Executive for On The Mark Strategies A friend of mine was reminiscing recently about a former “boss” of hers...
How to Avoid a United Airlines Size Brand Scandal

How to Avoid a United Airlines Size Brand Scandal

By now, people around the world have either seen or heard about the recent viral video of authorities dragging a passenger off a United Airlines flight. The passenger wasn’t being unruly (until authorities began man handling him). He wasn’t breaking the law. He was...
Creating an Immersive Brand Experience

Creating an Immersive Brand Experience

One of the most important ways banks and credit unions can distinguish themselves in a sea of competitors is by involving consumers in an immersive brand experience from their first point of contact. When trying to wrap your mind around the concept of an immersive...
Would Your Brand Survive the Blind Taste Test?

Would Your Brand Survive the Blind Taste Test?

In that Golden Age known as the 1980s, the American public had to endure not only a Cold War with the Soviet Union but also a Cola War pitting Coca-Cola against PepsiCo. The Cola War employed multiple marketing and advertising campaigns to win the attention of...
Don’t Fall For Fake Strategy

Don’t Fall For Fake Strategy

Fake news is certainly “in the news” these days. Whether it’s a false Facebook story, a weird conspiracy theory or even political punditry, fake stories seem to abound. According to Wikipedia, fake news websites “deliberately publish hoaxes, propaganda and...