Your Brand Is Your Consumers

Your Brand Is Your Consumers

In banks and credit unions, we tend to spend a lot of time talking about what the brand says about us (our financial institution). This is certainly important as the brand must be an accurate reflection of your unique retail culture and environment. However, a...
The Importance of the Closing Statement

The Importance of the Closing Statement

Bank and credit union training programs tend to spend a lot of time talking about the introduction between a consumer and a staff member. This makes sense, as first impressions are vital. Importance of the Closing Statement However, the way a staff member concludes...
Developing a Better Digital Retail Experience

Developing a Better Digital Retail Experience

Banks and credit unions tend to put a great deal of emphasis on the brick-and-mortar aspect of the retail experience. And that makes sense, as financial institutions are every bit as much of a retailer as the traditional big-box stores and malls are. However, the...
Consumers Want to be Your Partner Not Your Target

Consumers Want to be Your Partner Not Your Target

Language and words matter Especially when you are undertaking a branding or marketing project. Too many times when doing branding efforts and marketing campaigns the term “target” or “target audience” is used. But the word target implies you are shooting at something...
Cut the Copy

Cut the Copy

Marketers are word people. We like words. After all, that’s why we’re in marketing. But are consumers reading your words? In all honesty, probably not. Why? One reason is because we are writing too much. It’s time we cut the copy. People are consuming their...
What Are You Seeing That You Are Accepting?

What Are You Seeing That You Are Accepting?

Several years ago when I was an executive at a financial institution, one particular copy machine in the marketing department kept breaking. Almost on a daily basis, something would go wrong with it. It was such a commonplace occurrence for it to break that I was on a...