The Power of One Employee

The Power of One Employee

My colleague relayed an experience she had with a pizza delivery driver who gave her dog a dog biscuit when her husband opened the door. Her family has had pizza delivered from the same place many times in the past and nobody has ever brought a treat for the dog. In...
Three Es of a Strong Brand

Three Es of a Strong Brand

Every credit union or bank wants a strong brand. And branding is often an initiative on many strategic plans. However, wanting a strong band and actually having a strong brand are two completely different things. So how do you know if you have a strong brand? You can...
Branding Isn’t a Popularity Contest

Branding Isn’t a Popularity Contest

When you launch a new brand at your bank or credit union, all the glitz and glamour of the kickoff party and initial training feels pretty good (especially if you’re a former marketer like me). I remember the feeling well. I also well remember that the...
What Is Your “One Thing?”

What Is Your “One Thing?”

Do a quick Google search for banks and credit unions in your hometown. Notice the signs for businesses as you drive to and from work that offer loans. Quickly you’ll notice that your financial institution is not the only choice for consumers in your marketplace....