Advice Trumps Service

Advice Trumps Service

Service, service, service. Ask any credit union or community bank in the country what differentiates themselves in the market and typically that is what you’ll hear: service. But let’s get real. If everyone says they are competing on service, then in reality that...
Three Reasons To Do Marketing Audit by Year-End

Three Reasons To Do Marketing Audit by Year-End

While it’s always a good time to have an unbiased third party review your marketing materials, there is one particular period when the analysis can yield the highest impact. That would be the third and fourth quarters. As John Wanamaker once famously said, “Half the...
Four Ways To Lead Your Brand

Four Ways To Lead Your Brand

Great brands are built by people. In working with our clients, we use a customized brand triangle approach which says “management leads the brand, employees live the brand and consumers love your brand.” Barry Sliverstein, in his book Breakaway Brands, says “More and...
Strategic Adjustments for Year-End

Strategic Adjustments for Year-End

Year-end? It’s just August! But yes, you read that title correctly: this August post is talking about the year-end. More specifically, strategic adjustments you might need to make. As we tell our planning clients all the time: strategic planning is a process not a...
Your Brand Must Stimulate the Five Senses

Your Brand Must Stimulate the Five Senses

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. Brands are not just brochures and logos. They are feelings. They connect with consumers on an emotional level. Those emotions are very much...
Three Reasons to Conduct a Marketing Audit

Three Reasons to Conduct a Marketing Audit

In the financial services industry, the mere mention of an audit makes some people nervous. Often, they start second guessing themselves. What if we made a mistake? What if we’re not as stable as we thought we were? What if they tell us we need help? Here’s the...