Poor Objectives Kill a Strategic Plan

Poor Objectives Kill a Strategic Plan

The end-goal of a strategic planning process includes a set of clear objectives. It is these strategic initiatives that guide your bank or credit union moving into the next several years. However, poor objectives can just as easily kill a strategic plan and render...
Three Reasons Not to Conduct a Marketing Audit

Three Reasons Not to Conduct a Marketing Audit

There are plenty of good reasons to conduct a marketing audit (the On The Mark Strategies proprietary method by which your bank or credit union takes an intensive deep-dive look into its marketing strategies and tactics). However, there are also many good reasons not...
Is Visiting Your Financial Institution a Pain?

Is Visiting Your Financial Institution a Pain?

Let’s face it — most consumers think going to the bank or credit union real pain in the you-know-where. Although financial products and services are important to consumers and definitely have emotional impact, they are not typically seen as “sexy” items...
Is Your Brand Human?

Is Your Brand Human?

If banks and credit unions are speaking honestly and openly, they’d admit their image for the past say, 100 years, is not necessarily a terribly human one. I mean, the most instantly recognizable bankers in pop culture today are probably the Monopoly guy and Mr....
The Cost of Not …

The Cost of Not …

No, the title doesn’t contain a typo. Or a missing word. But it is missing something: lost opportunity. When it comes to many strategic initiatives, financial institutions can have a case of the “nots.” “We’re not going to train our staff because it cost too much...
Branding Lessons From The Amazing Race

Branding Lessons From The Amazing Race

My oldest daughter and I recently auditioned for The Amazing Race at one of their casting calls. For those of you not into reality TV, The Amazing Race is a show where teams of two compete by racing around the world performing various tasks and challenges. While the...
E-Scan Offers Digital Marketing Insights

E-Scan Offers Digital Marketing Insights

The Credit Union National Association recently released the 2017-2018 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, economics, technology and of course marketing. The E-Scan is a must-read for any credit...