What CEOs Want From CMOs

What CEOs Want From CMOs

What do credit union chief executive officers want from their chief marketing officers (or the person leading their marketing efforts)? That is a burning question Jeff Rendel sought to answer. He presented his findings at CUNA’s Marketing & Business Development...
Budget Priorities for 2018

Budget Priorities for 2018

Fall is a love/hate relationship for credit union and banking marketers. Love football season—hate budget season. Love falling leaves—hate falling budgets. Love cool temperatures—hate hot budget conversations. Yes, it is indeed budget season in many credit unions and...
Branding Is Not A Self Driving Car

Branding Is Not A Self Driving Car

In this day and age of artificial intelligence, chatbots and robot banking it seems we’re all about technology, technology, technology. While not tied to the banking industry directly, self-driving cars are quite the rage as well, with Wired Magazine recently saying...