Strategic Plan Ownership is Key

Strategic Plan Ownership is Key

Okay, great. So you’ve had a strategic planning session. Everyone sat around a big table, talked a lot, shared ideas, got down in the weeds about controversial topics and maybe even worked with an outside moderator. You’ve got your plan, printed in full color on...
Is Your Brand Memorable?

Is Your Brand Memorable?

While many things combine to make a successful brand, a common denominator is originality. Originality plays strongly into just how memorable your brand is in the minds of consumers. Think about it in terms of memorable pop-culture figures. Johnny Cash made a name for...
Your Strategic Plan Isn’t Important

Your Strategic Plan Isn’t Important

Get your attention? Good – I hope so. Now that you have had a moment to catch your breath, let me explain. British statesman Sir Winston Churchill said: “Plans are of little importance, but planning is essential.” You’d be hard-pressed to find truer...
Your Brand is More Cultural than Collateral

Your Brand is More Cultural than Collateral

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies During a recent discussion about branding with a credit union marketing audit client, a recurring theme surfaced. The client referred to specific marketing collateral (such as...
Is Your Brand Bred, Fed and Led?

Is Your Brand Bred, Fed and Led?

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies An old maxim about conventional military forces goes something like this: “To be successful, an army must be bred, fed and led.” The same three things apply to your bank...
Why Your Corporate Culture Matters

Why Your Corporate Culture Matters

Brand. Values. Culture. We throw these words around quite a bit in corporate America, often with minimal regard for what they actually mean or the impact they have. Sometimes we even hang them on the wall as proof that we’re important enough to have them. None of that...