Don’t Let Research Become Procrastination

Don’t Let Research Become Procrastination

Member or customer surveys. Net promoter scores. Mystery shops. Focus groups. Marketing customer information files (MCIF). Web analytics. When it comes to gathering research there is certainly no shortage of options for financial institutions. But with all that...
Culture Trumps Comp

Culture Trumps Comp

You know the tune: “Money, money, money, money. Money.” The one by the O’Jays (For the Love of Money). We often think that when it comes to motivating or keeping our employees engaged it’s all about the money. Turns out that may not be the case. According to a podcast...
2018 Marketing Trends: Three “Ls”

2018 Marketing Trends: Three “Ls”

I recently had the opportunity to appear on CU Broadcast with Mike Lawson to discuss 2018 marketing trends. During that show, we talked about what top issues are effecting credit unions as they prepare for the upcoming year with their marketing efforts. We...