Three Consumer-Friendly Marketing Tips

Three Consumer-Friendly Marketing Tips

As banks and credit unions continue to attempt wooing the hearts, minds and pocketbooks of consumers, marketers must find increasingly people-friendly ways to achieve this goal. It’s only by growth (both acquiring new consumers and increasing existing consumer...
Books, Bobbleheads, Biscuits and Your Brand

Books, Bobbleheads, Biscuits and Your Brand

This is a sermon we’ve preached before but always deserves extra airtime: in branding, everything matters. Every little detail from the 30,000-foot level right down to what’s on your desktop. This brand pillar came to light during a recent mystery shop exercise for a...
Is Your Branch a Consumer Bermuda Triangle?

Is Your Branch a Consumer Bermuda Triangle?

You’ve probably heard stories about the Bermuda Triangle; that spooky stretch of open water lying roughly between Miami, Puerto Rico and Bermuda. Whether you put any stock in paranormal tales of missing ships, planes and people is a matter of choice. What is certain...
Your Brand Doesn’t Have To Be Scary

Your Brand Doesn’t Have To Be Scary

While working with a client during a recent brand workshop, a member of the credit union leadership team offered a sage comment. After two days of intensive brand education and discussion, he kicked back, smiled and said “You know what? I learned branding isn’t really...
Three Blunders of Social Media Marketing

Three Blunders of Social Media Marketing

Hopefully your bank or credit union has a healthy social media marketing outreach. More and more consumers are connecting with brands (like your bank or credit union) via social media rather than traditional communication methods. Recent statistics indicate 2.8...