Are You Really Who You Say You Are?

Are You Really Who You Say You Are?

In a now infamous rant several years ago, Dennis Green, former coach of the Arizona Cardinals once said after a game, “They are what we thought they were.” One of legendary coach Bill Parcells’ most famous quotes was, “You are what you are.” I was reminded of those...
Your Brand Doesn’t Have To Be Scary

Your Brand Doesn’t Have To Be Scary

While working with a client during a recent brand workshop, a member of the credit union leadership team offered a sage comment. After two days of intensive brand education and discussion, he kicked back, smiled and said “You know what? I learned branding isn’t really...
Banned Crutch Words for 2018

Banned Crutch Words for 2018

Every bank or credit union has its own unique way of handling internal communications. How well you communicate with staff has far-reaching implications, including your culture and brand. However, there are good ways to communicate and not-so-good ways to communicate....
Dirty Brands: How Clean Is Your Brand?

Dirty Brands: How Clean Is Your Brand?

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies A few days ago, I made an early morning trip to a local big-box athletic supply store in search of new walking shoes. I entered the store as one of the first customers of the...