Come Inside, We’re Awesome

Come Inside, We’re Awesome

There’s a little boutique in the small town where I live. It sells mostly clothing, jewelry, and scented candles, but it has a unique sign above the main entrance reading, “Come Inside, We’re Awesome!” That’s a bold statement coming from any...
Zombies, Hardware Stores and Your Brand

Zombies, Hardware Stores and Your Brand

Our family has always gone all-in for Halloween (think the Griswold house from “Christmas Vacation”). Spooky lights, tombstones, fog machine—the works. We’ve also added, over the years, several animatronic zombies. Unfortunately a few weeks ago, one of our first...
Owning Your Brand

Owning Your Brand

While en route to facilitate a member engagement training this month, I spent some time in the Syracuse airport. The airport has been under construction for the last several months and can be a little confusing, especially for a traveler late at night. While trying to...
Pumpkin Spice Used Car Loans?

Pumpkin Spice Used Car Loans?

A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most:     I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night football,...
Brand Lessons from Pike Brewing Company

Brand Lessons from Pike Brewing Company

Earlier this month I wrote about my experience (and privilege) of serving as one of the lead instructors at the CUES School of Strategic Marketing in Seattle a few weeks ago. I shared our experience as a class in touring the Starbucks Reserve Roastery and credit union...
A Good Brand Allows for Occasional Promotions

A Good Brand Allows for Occasional Promotions

At this year’s Financial Brand Forum a few weeks ago, keynote speaker and brand guru Guy Kawasaki had a terrific offering of wisdom for attendees. One that really stuck with me went a little something like this: Your brand is the thing that earns your credit...